SEO is one of the most important aspects of any online business. If you’re not doing everything you can to optimise your WooCommerce store, you’re missing out on a lot of potential sales. In this blog post, we will discuss what WooCommerce does and how to boost your WooCommerce SEO so that your store will rank higher on Google, attract more traffic, and generate more sales!  

So What is WooCommerce?

  WooCommerce is a plugin that turns your WordPress website into a fully functioning e-commerce store. It allows you to leverage the most powerful content management system (CMS) and use it to run an online store. Because of the open-source nature, you can customize every aspect of your store and easily build custom extensions. WooCommerce is a great choice for businesses of all sizes, from small businesses to enterprise companies. WooCommerce is a flexible platform that enables you to sell anything, anywhere.  

Why is WooCommerce SEO Important?

  SEO is important for any website because it helps your website rank higher on Google and other search engines. If your website ranks higher, you will get more traffic, and if you get more traffic, you will generate more sales. WooCommerce is no different. In fact, WooCommerce SEO is even more important because it’s an e-commerce platform. If your WooCommerce store is not optimised for search engines, you’re missing out on a lot of potential sales. There are many factors that contribute to WooCommerce SEO, from the structure of your website to the content on your pages. In this blog post, we will discuss a few key WooCommerce SEO tips that will help you begin optimising your store and generate more sales.  

Improve your WordPress SEO

  Since WooCommerce is a WordPress plugin, you must improve your overall WordPress SEO setup before you can move on to WooCommerce specific SEO tweaks. If you want to quickly move onto WooCommerce and look at your WordPress SEO at a later date, why not start by installing the All in One SEO plugin that’s compatible for your WordPress and WooCommerce? This plugin will let you add SEO sitemaps as well as help set up proper SEO fields for your products. Once downloaded, check out our top tips for WooCommerce SEO below.  

Optimise SEO Keywords in your Product Titles

  Your product titles appear in your browser’s title bar and are used by search engines as the title of a search result. Therefore, it is crucial your most popular keywords are in there so that Google and your potential customers know your site will be relevant to their search needs. Your WooCommerce product SEO title can be slightly different to your WordPress product title. For WooCommerce, prioritise keywords that you think potential customers are most likely to search for your product. In your SEO optimised title, ensure you’re including long-tail keywords, like the colour, key features, durability, etc, for your product. This is because, on online shopping, people tend to type detailed search queries rather than just typing short and generic searches like simply the product name. By using long-tail keywords, search engines will find your WooCommerce site more easily and rank you higher.  

Optimise WooCommerce Product SEO Descriptions

  Now that we tackled product SEO titles, let’s take a look at product meta descriptions. Although this description is not displayed on your website, search engines will use this description to let it appear below your product title on the SERP. Utilise your product description by treating it like a one-line sales pitch. Your description needs to be highly relevant and focussed, as well as peaking the interest of users and entice them to click on your site and view your product. Additionally, ensure you use the same keywords in the product SEO title as in the description to help you increase your chances of ranking higher for your target keywords.  

Make Your Store Mobile-Friendly

  The third tip is to make sure that your website is mobile-friendly. With more and more people using their phones and tablets to access the internet, it’s important that your website is designed for mobile devices. If your WooCommerce store isn’t mobile-friendly, you’re likely losing out on a lot of potential traffic and sales. Check to see if everything on your WooCommerce aligns whilst viewing from a mobile phone, that the site is easy-to-navigate and easy-to-read. By improving mobile users’ experience, you are more likely to have a lower bounce rate, and keep potential customers for longer on your site. Don’t forget Google does a free test rating how mobile-friendly your site is, and what might be wrong with it.   If you’re not already using WooCommerce, now is the time to start! WooCommerce offers a lot of features that can help store owners increase their sales. It’s one of the best platforms for eCommerce websites and it can help you take your business to the next level! If you would like additional help for your WooCommerce SEO, or even switching your website to WordPress so you can utilise WooCommerce, why not contact us today? At Socia Sheffield we offer a free one-hour consultation with our SEO expert, Jasmine, so we can discuss your individual business needs, goals, and wants.