Shopify is a popular eCommerce platform that allows business owners to create an online store. It is a great option for those who are new to online selling, as it is easy to use and provides a wide range of features. However, like any other platform, there are some SEO tips that you can follow to help your Shopify store rank higher in search engine results pages (SERPs). In this blog post, we will discuss some of the top SEO tips for Shopify stores!    

Create a Site Hierarchy

  One of the most important aspects of SEO for Shopify stores is to create a site hierarchy. This means that you need to structure your store by creating categories and subcategories. By creating a site hierarchy, you will help search engines understand what your store is about, and you will also be able to target specific keywords. For example, if you sell clothing, you could create a category for men’s clothing, and then subcategories for shirts, pants, and so on. This will help search engines, like Google, index your store more effectively, and it will also help potential customers find the products they are looking for more easily.    

Use Data-Driven Keyword Research

  Another SEO tip for Shopify stores is to use data-driven keyword research. This means that you should use the data provided by Google and Shopify to find the most relevant keywords.   There are several tactics you can use:
  • Go to the “Shopify Admin” section and click on “Analytics”. From here, you will be able to see which keywords are being used most often to find your store.
  • Take a look at the “People Also Searched For” and “People Also Asked” boxes when doing a Google search of your keywords.
  • Have a play around with Google’s autofill suggestions in the search bar with your target keywords.
  • Conduct some market research on your top competitors to see what keywords they’re using the most.

Optimise your Keywords

  You can then use these keywords on your Shopify! There’s no point shoving keywords everywhere. In fact, Google may penalise you if you unnecessarily repeat keywords. This is known as keyword stuffing and something to watch out for. Instead, try and place your keywords in important locations naturally. Make sure it sounds natural and organic, but ensure you put keywords in your product descriptions, your meta descriptions, title tags, URLs, and alt-text images. Optimising your keywords will improve your Shopify SEO by proving to Google your site is relevant, useful, and valuable to users searching your target keywords.    

Create a Blog

  One of the best ways to improve your SEO is by creating a blog. This is because starting a blog creates more opportunities for customers to find you as well as increases your ranking on Google. By providing informative and engaging content, you will help customers trust your company and nurture them towards a sale. Make the content of your blog post engaging and valuable to potential customers. Use your blog to prove your expertise in your industry to gain trust among your target audience. Moreover, a blog on Shopify will generate more backlinks for your website which is crucial for your SEO.    

Incorporate unique and engaging videos and other Media.

  In addition to using SEO tactics like creating a site hierarchy and using data-driven keyword research, you can also help improve your SEO by incorporating videos and other engaging content on your Shopify store. This can be done by adding engaging videos to your product pages, creating fascinating content for your blog, uploading 360-degree photos, and customer reviews with photos of them using the product. By going above and beyond on your Shopify visual content, you will help improve your SEO. This will help keep potential customers on your website for longer by captivating them with interesting and relevant media. The more time users spend on your store, the higher the chance of scoring a sale. And don’t forget, sites with lower bounce rates are more likely to be rated higher by Google.    

Socia Sheffield

  By following these tips, you will be well on your way to improving your Shopify store’s ranking on Google! If you have implemented these tips for your Shopify store but are still struggling with SEO, or if you are considering setting up a Shopify and would like some advice contact Socia Sheffield today. We would be happy to help you optimise your Shopify site and improve your ranking! Here at Socia Sheffield, we offer a free one-hour consultation with our managing director, Jasmine. You can discuss your business goals and ideas in more detail and see how our expert knowledge can help your business grow and succeed.