Shopify is a popular eCommerce platform that allows business owners to create an online store. It is a great option for those who are new to online selling, as it is easy to use and provides a wide range of features. However, like any other platform, there are some SEO tips that you can follow to help your Shopify store rank higher in search engine results pages (SERPs). In this blog post, we will discuss some of the top SEO tips for Shopify stores!
Create a Site HierarchyOne of the most important aspects of SEO for Shopify stores is to create a site hierarchy. This means that you need to structure your store by creating categories and subcategories. By creating a site hierarchy, you will help search engines understand what your store is about, and you will also be able to target specific keywords. For example, if you sell clothing, you could create a category for men’s clothing, and then subcategories for shirts, pants, and so on. This will help search engines, like Google, index your store more effectively, and it will also help potential customers find the products they are looking for more easily.
Use Data-Driven Keyword ResearchAnother SEO tip for Shopify stores is to use data-driven keyword research. This means that you should use the data provided by Google and Shopify to find the most relevant keywords. There are several tactics you can use:
- Go to the “Shopify Admin” section and click on “Analytics”. From here, you will be able to see which keywords are being used most often to find your store.
- Take a look at the “People Also Searched For” and “People Also Asked” boxes when doing a Google search of your keywords.
- Have a play around with Google’s autofill suggestions in the search bar with your target keywords.
- Conduct some market research on your top competitors to see what keywords they’re using the most.