There is a multitude of social media marketing platforms out there and it can be difficult to decide which ones to use for your business.

Each social media platform has its own advantages and disadvantages, and the best social media platforms for one type of business may not be the best social media platforms for another type of business.

In this blog post, we will take a look at different types of businesses – B2B and B2C – and discuss which social media marketing platforms work best for them.

We will also look at the cost of social media advertising on different social media platforms, as well as consumer behavior on each platform.



B2B vs B2C

B2B and B2C businesses differ in many ways, but one of the most important ways they differ is in their social media marketing strategies.




For B2B businesses, LinkedIn is often the best social media platform.

This is because LinkedIn is a professional networking site, and therefore it is easier to connect with other businesses on this platform.

– LinkedIn has over 414 million users, of which 95% are business professionals.

– LinkedIn is the perfect platform for connecting with other businesses.

– LinkedIn has a user base that is exclusively business professionals.




Twitter can also be a good social media platform for B2B businesses, as it can be used to share industry news and thoughts on current affairs.

– Number of Active Users: 326 million monthly active users (MAU).

– Industries Targeted: B2B social media marketing platforms.



Facebook and Instagram


For B2C businesses, the best social media platforms are often Facebook and Instagram.

This is because these platforms are more visual than LinkedIn or Twitter, and therefore they are better for promoting products and services.

Facebook is also great for building relationships with customers, as it allows businesses to interact with their customers directly.



Cost Per Click (CPC)


The cost of social media advertising varies depending on the social media platform.

LinkedIn is generally the most expensive social media platform for advertising, followed by Facebook and then Twitter.

Instagram is often the least expensive social media platform for advertising.

The table below shows the average cost per click (CPC) for social media advertising on the top social media platforms.

Social Media Platform Average Cost Per Click (CPC)

    • Facebook $1.72
    • Twitter $2.75
    • LinkedIn $6.04
    • Google+ $2.66
    • Pinterest $0.35

Consumer behaviour differs depending on the social media platform.

For example, Facebook users are more likely to purchase products and services that they see advertised on Facebook than any other social media platform.

LinkedIn users, on the other hand, are more likely to research a product or service before making a purchase decision.

Twitter users are more likely to share information about products and services with their followers than any other social media platform.



Consumer Behaviour


Check out the article: Kavanaugh, A., & Wang, Q. (2017). Social media and consumer behavior: a systematic review. Journal of the Academy of Marketing Science, 45(1), 116-137.

This journal article discusses the effects of social media on consumer behaviour.

The authors conducted a systematic review of all published research on this topic and found that social media has a significant impact on how consumers make purchasing decisions.

They also found that social media platforms have different effects on consumer behaviour, depending on the platform’s purpose (social vs commercial).

Social media platforms such as Facebook and Instagram are more effective for influencing consumer purchasing decisions than platforms such as LinkedIn and Twitter, which are more effective for networking and information sharing.


In conclusion, there is no one-size-fits-all answer when it comes to the best social media marketing platforms for businesses.

The best social media platform for your business will depend on your specific business goals and objectives.

However, by understanding the different strengths and weaknesses of each social media platform, as well as the cost of social media advertising and consumer behaviour on each platform, you will be able to make an informed decision about which social media marketing platforms are right for your business.

I hope this blog post has been helpful in informing your social media marketing strategy.



Socia Sheffield


If you have any questions or would like more information on any of the topics covered in this blog post, please head over to our Contact Us page and get in touch.

If you still feel a bit stuck on using social media platforms or how to analyse the statistics, why not book a free one-hour consultation with our managing director, Jasmine?

We can discuss your individual business needs and objectives, creating a marketing strategy together so you can smash your targets and help your business flourish.