How to use Pinterest for Marketing your Business


So Why Pinterest Marketing?

  Pinterest is very underestimated when it comes to digital marketing in comparison with the more well-used platforms like Facebook, LinkedIn, Instagram, and now Tiktok. We believe Pinterest has a lot of untapped potential for marketing that a lot of people are not aware of.  These statistics speak for themselves:
  • Did you know 89% of Pinterest users are on the platform for purchase inspiration?
  • 85% of Pinterest users have made a purchase based on seeing a branded Pin.  
  • If you’re thinking of using paid ads on social media, Pinterest ads are 2.3x cheaper per conversion than other social media ads.

Pinterest Business Account

  Pinterest lets you create a completely free business account that allows you to create a business profile, Pins, and boards, as well as it comes with Pinterest widgets and tags. The business account also gives you access to Pinterest Analytics so you can easily collect and analyse the data on how Pinterest users interact with your profile, Pins, and boards.    

Pinterest Analytics

  Pinterest Analytics provides you with 4 major types of information:
  • Metrics about your profile as a whole.
  • Insight on the number of users who save and/or re-Pin your content.  
  • Platform metrics to understand how users interact with your content via both desktop and mobile.  
  • Data about your most popular Pins.

Pinterest Pins

  As an image-focussed platform, it is crucial to have high-quality, beautiful images (known as Pins) and to organise them well into coordinated boards. Thus, each Pin should have a meaningful purpose to form your brand on Pinterest. Your Pins and boards need to be correctly categorised to make them more easily searchable for users. Pinterest users can then click on specific categories on your profile, or just type the category in the search bar to view the relevant Pins showcasing that category.    

Pinterest Keywords and Hashtags

  Pinterest is a fantastic way to leverage keywords too! Get the most out of your keywords by placing them in these significant locations on the platform:
  • Your bio and profile,  
  • Pin description,  
  • Board titles,  
  • Board descriptions,  
  • Image-Alt-Text.
  Don’t forget Pinterest also utilises hashtags! Pinterest hashtags work the same as Instagram’s hashtags to categorise Pins/boards and help them be more searchable for users. You can guide users to your relevant content by using hashtags as specific topics that cover your products and/or services. So, make sure you add hashtags to all your Pins, boards, and promoted content!    

Share your Pinterest across Social Media

  Don’t treat Pinterest as a separate social media platform from your other digital marketing platforms.  Share your Pins, images, and videos on your other business platforms to improve the chances of them being seen and followed.  This will give you access to a plethora of analytics and data on all these Pins so you can see which platforms your audience uses the most often to access your content. By linking your Pinterest account with your Google and/or a Facebook account you can easily add and find your friends to follow on Pinterest, share content between platforms, speed up logins, and also back up your profile in case you forget your password.    

User Interaction: Don’t forget to engage with your potential customers! 

  • Follow new users who show interests related to your business by searching hashtags/keywords and by reviewing who your current followers follow.
  • Re-Pin (basically re-blogging a Pin) from your followers, Like and Comment on their Pins.
  • Ensure you’re always responding to messages and comments and you’re on hand to guide any users through the purchase journey if any obstacles or queries pop up.
  • Create some engaging posts for your followers – think about a prize or a free giveaway if they follow and re-Pin your branded content.
  • Offer discounts, coupons, exclusive updates on new or existing products so users feel pulled to stay up to date with your profile and to give them a purposeful reason to follow you.

General Tips and Tricks for Pinterest Marketing

  • Provide your users with a visual story: show rather than tell your audience what your company is about, your ethos, values, what and who you support, types of products you sell.
  • Humanise your brand: message your Pinterest users one-on-one and in group chats, show them how important their support is to you via free giveaways, behind-the-scenes videos, etc.
  • Feature your blog post: Pin an image/video from your blog to your board and link the URL helping to promote your blog and drive web traffic.
  • Display and showcase your product and expertise: Pins/videos of your work, infographics, data visualisation, blog posts, etc.
  • Drive traffic to your website: Generate leads and conversions by posting content that includes a link to your email sign-up page/ “About Us” page, your blog, etc.
  • Conduct Market Research: review what your competitors are doing and discover their tactics, evaluate their content and Pins, what’s working for their audience, as well as who they’re interacting with.